A Snapchat Lens For Food Shopping
How might we use augmented reality to help people make better decisions at the grocery store?
Would it have changed my behavior this morning to know how much sugar was inside that sticky pecan bun? Maybe not. Sometimes we want what we want, but sometimes we can be nudged.
What if I could see nutrition and allergy information overlaid on food before buying and eating it? This article is about building that augmented reality future using the phone camera in your hand to influence and simplify the hundreds of decisions made every time we shop for food.
Prototyping the AR glasses future with today’s phones.
My book, SuperSight, explains how AR glasses provide decisional support and guidance like a coach sitting on your shoulder throughout the day. In the same way that we’ve come to rely on GPS, these glasses will be the navigational equivalent for food, work, DIY