Jewelry is a vital part of fashion for the purpose of beauty which defines your look and adds more meaning to your style. Jewelry comes in different shapes, sizes, materials and patterns. Some jewelries are more appropriate at certain occasions with the outfit to match with, while some aren’t, as they may be more sophisticated than the others. For example, it would be inappropriate to be decked in noisy jewelry in a simple outfit or when meeting out with a friend for an evening walk.Of course jewelry is worn as decoration and they are mostly made with precious stones and certain metals which are highly valuable.

Owning a vast jewelry collection might make you confused on which jewelry to wear sometimes, especially when you are going on a business trip or meeting with an important client. You might ask yourself, should I put on what catches my fancy and suit …

Retail brand Patagonia and fashion brand Esprit, in the late 1980s, had started considering preservation of the environment by taking decisive steps in their apparel  businesses. That was when the consciousness towards eco-friendly fabrics and sustainable fashion started getting mainstream attention. Series of conferences and  PR campaigns were organized by both brands to  sensitize the public to start making sustainable fashion choices.

The groundwork of both brands drastically evolved over the years and it has gained more traction now more than ever, and smart fashion brands and retailers are finding opportunities in the eco friendly fabrics industry, even dedicating whole departments to research, and development.

With this development, even consumer behavior shifted exponentially. Thankfully it has shifted for the better as people no longer buy fashion apparel to just look good, they  also consider, now, fashion choices that are environmentally friendly, of which buying organic  fabric is the most …