Simon Property CEO aims to create new sales event as inflation surges
David Simon, chairman and chief executive officer of Simon Property Group
Patrick T. Fallon | Bloomberg | Getty Images
David Simon, the chief executive officer of the biggest shopping mall owner in the country, wants to create a new type of annual shopping extravaganza as consumers are increasing feeling the pinch of inflation just about everywhere they go.
Think Amazon Prime Day, but for retail outlet centers.
This event, dubbed “National Outlet Shopping Day” by Simon Property Group, is meant for people seeking out deep discounts on everything from new clothes and sneakers to sunglasses and luggage, Simon told CNBC in a recent Zoom interview.
The first iteration runs this weekend at the real estate owner’s 90 premium outlets and Mills-branded outlet properties in the US About 300 retailers from J.Crew to Banana Republic to Puma will be taking part by offering deals exclusively at those locations, according to Simon