Retail brand Patagonia and fashion brand Esprit, in the late 1980s, had started considering preservation of the environment by taking decisive steps in their apparel businesses. That was when the consciousness towards eco-friendly fabrics and sustainable fashion started getting mainstream attention. Series of conferences and PR campaigns were organized by both brands to sensitize the public to start making sustainable fashion choices.
The groundwork of both brands drastically evolved over the years and it has gained more traction now more than ever, and smart fashion brands and retailers are finding opportunities in the eco friendly fabrics industry, even dedicating whole departments to research, and development.
With this development, even consumer behavior shifted exponentially. Thankfully it has shifted for the better as people no longer buy fashion apparel to just look good, they also consider, now, fashion choices that are environmentally friendly, of which buying organic fabric is the most … Read more
