Simon Property Group said the event is for people seeking deep discounts – like an Amazon Prime Day but for retail outlets.
AUSTIN, Texas — During the pandemic, a lot of people turned to online shopping, but sometimes that can be predictable and expected.
As consumers feel the pinch of inflation, the biggest shopping mall owner in the country, Simon Property Grouphas devised a new annual sales event dubbed National Outlet Shopping Day (NOSD), which kicked off on Saturday, June 11.
This campaign aims to raise efforts to increase in-person shopping – like an Amazon Prime Day but for retail outlets. It will run at the real estate owner’s 90 premium outlets and Mills-branded outlet properties in the US
“Our sales have actually exceeded pre-COVID numbers for several of our brands last year, and we’ve seen that consistently throughout this year as well,” said Monica Esparza, director of marketing