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This post will show you the 25 best athletic wear brands to shop in 2023.
Is your athletic wear in need of a fresh upgrade?
If you’re looking for the best places to buy activewear in 2023, look no further. I’ve rounded up 25 of the best athletic wear brands, all of which feature activewear that is as stylish as it is functional — proving your gym clothes don’t have to be boring!
And besides, there is something about wearing a cute gym outfit that can actually be motivating if you’re trying to follow through with a workout.
So, whether you’re ready to hit the gym, stretch it out in a yoga class, take a Hot Girl Walk, or just lounge around (because if I’m being honest, I wear athleisure clothes on the daily), read on for the best athletic wear brands and stores for stylish activewear at all price points.
Related reading: Our Go-to Gym Outfits for Women: Stylish Looks That Are Fashionable & Functional
25 Best Athletic Wear Brands
As one of my all-time favorite places to shop for activewear and loungewear, I can’t recommend Aerie enough. With affordable prices and extremely cute (yet functional) athletic clothing — including the viral leggings that you likely have come across on TikTok — Aerie’s Offline collection should be at the top of your shopping list.
I especially love Aerie’s leggings, which are well-made and come in various fabrics that offer different levels of support.
You can even take Aerie’s quiz to find out what your activewear style is, which will give you recommendations based on what you’re looking for.
Pro tip: be sure to sign up for Real Rewards, AE’s reward program, which allows you to accrue points that will earn you money off your future purchases — it’s free to join!
It’s no secret that Lululemon is a go-to destination for athletic wear. Though pricey, there’s no denying the brand’s well-designed pieces, including the buttery-soft leggings that fit perfectly!
Lululemon makes it easy to shop online based on your desired activity, with designated categories for Workout, Running, Casual, Yoga, Hiking, and Work, or based on your climate, fabric preference, and/or fit. The brand constantly offers fresh colors and prints to choose from and also sells underwear, swimwear, and athletic dresses.
In addition to their clothing, Lululemon has super cute accessories to elevate your workouts (or daily life), from quality yoga mats to their iconic “Everywhere” belt bag, a Hot Girl Walk essential.
3. FP Movement
If you love Free People, you’ll probably be a fan of Free People’s activewear line FP Movement. The brand’s clothing features Free People’s signature bohemian flair while being ultra-functional for all kinds of workouts. Here, you’ll find sports bras, bike shorts, onesies, and more with fashion-forward details like cut-outs and corset-inspired seams, giving your activewear a style upgrade.
I also recommend checking out their workout accessories for adorable socks, scrunchies, headbands, athletic bags, and other cute, helpful extras.
Plus, the FP Movement website allows you to shop by activity, with categories including Yoga, Hike, Surf, and Run, making it easy to find what you’re shopping for.
4. Alo Yoga
Alo Yoga is a brand that is as trendy as it is functional, having been spotted on celebs like Taylor Swift, Kendall Jenner, Hailey Bieber, and more.
And while the brand’s mission is “bringing yoga to the world,” their activewear will effortlessly take you from the yoga studio to the street by capturing what is trendy in contemporary fashion within their designs. And not just for yoga either: you can find snowboarding gear, a cashmere lounge collection, and tennis-inspired pieces at this stylish destination.
5. Set Active
Another influencer favorite, Set Active offers what its name suggests: matching sets! Though everything is sold separately, the pieces are meant to be worn as monochrome sets, allowing you to build your perfect pairing — whether it’s leggings and a sports bra or sweatpants and a t-shirt — with a ton of different limited-edition color options to choose from.
Here you’ll find three types of activewear fabric with different levels of compression to choose from, in addition to their sweats, basics, and loungewear collections which are perfect for everyday wear.
P.S. — if you’re into onesies, this brand has a large selection you’ll want to check out.
A classic and global athletic brand, Nike is a go-to destination for sporty clothing and, of course, sneakers!
Nike’s Sportswear collection is as modern and cool as it is innovative and keeps athletes at the center of its designs. With clothing for everything from Volleyball to Golf to Trail Running, you’ll find exactly what you need, no matter what the activity, and can shop for a head-to-toe look.
Lookout for Nike’s Dri-FIT pieces, which help keep you dry thanks to sweat-wicking technology, a must-have for high-intensity workouts.
Like Nike, Adidas is a classic sportswear option that needs little introduction thanks to its longstanding history of reliability and innovation. The iconic three-stripe brand has everything you’d need for any kind of activity, ranging from running to skateboarding.
Always be on the lookout for Adidas collaborations with other fashion-forward brands such as Prada, Stella McCartney, Ivy Park, Y-3, and Sporty & Rich for exclusive collections.
Athleta, a sister brand to Gap, Old Navy, and Banana Republic, was founded specifically to meet the unique needs of athletic women and girls.
The brand offers premium performance apparel for women sizes XXS – XL, 1X – 3X, and young girls with their Athleta Girl collection.
As a Certified B Corporation, Athleta is committed to creating positive social and environmental impact, like repurposing plastic bottles into its recycled fabrics, so you can feel good about shopping the brand’s sustainable styles.
9. Outdoor Voices
Outdoor Voices creates high-quality products for Recreation that “make you feel strong, confident, and ready for #DoingThings.”
Choose from several of the brand’s specialty fabrics like FrostKnit, a sweat-wicking, warm-wearing fabric ideal for the cold, or SuperForm, a compressing, anti-slide fabric with UPF 50 protection ideal for high-impact movement.
In addition to their cool basics, I am a fan of the brand’s design-minded “Graphics Shop,” featuring graphic print t-shirts, hats, and more with fun sayings like “Movin’ and Groovin’” or “Take a Lap.”
Membership has its perks at Fabletics, which sells activewear, fitness, and workout clothing at discounted prices (20% – 50% off) to its members, who pay a monthly membership fee. (Non-members can still shop here at full price.)
Because of this, Fabletics is ideal for someone looking to frequently shop for athletic clothing rather than once in a blue moon, to maximize the brand’s membership benefits and save the most money.
11. Sweaty Betty
A pair of Sweaty Betty leggings sell every 60 seconds, proving that this British brand specializing in women’s activewear has a passionate community of fans.
From ski base layers to workout leggings, Sweaty Betty has got you covered when it comes to Running, Hiking, Skiing, Working Out, Swimming, and Yoga.
You can also take the brand’s Leggings Quiz or Bra Quiz to help you find the perfect pieces based on your preferences.
With a name like Gymshark, you can probably guess that this brand takes working out seriously — and style seriously, too!
Gymshark, another U.K. based-brand, is an excellent option for workout clothing, whether you’re searching for sweat-wicking leggings or a high-support sports bra. And when it’s time for your rest day, Gymshark has comfy, casual sweats for that, as well.
13. Girlfriend Collective
Looking for ethical, eco-friendly activewear? Look no further than Girlfriend Collective. Their clothing, which ranges from sizes XXS – 6XL, is made from recycled materials and provides a breakdown of each product’s fabric makeup for transparency. Girlfriend Collective’s packaging is also 100% recycled and recyclable.
Check out the brand’s “Bundle & Save” section, which offers bundles of products at a discounted cost, like their compressive, squat-proof leggings.
14. Beyond Yoga
Known for its super-soft leggings, Beyond Yoga takes you “beyond” the yoga studio and into everyday life by making versatile clothing that can be worn for being active or lounging.
This is a female-founded brand that offers sizes XXS – 4X using buttery smooth, high-quality fabric to make styles that you won’t want to take off.
You can also find this brand at retailers such as Revolve, Nordstrom, and REI.
15. Old Navy
Believe it or not, Old Navy has a great line of activewear at unbeatable prices, and you can find dupes here of more expensive athletic clothing, too.
The best part is, Old Navy is almost always running some kind of sale, so you’ll often be able to snag your activewear at an even greater discount.
Gap also has an excellent selection of activewear called GapFit that, similar to Old Navy, can often be found on sale. GapFit’s athletic separates can be mixed and matched — personally, I love the option to create a monochromatic set, since the brand offers bold color options (in addition to neutrals).
After recently trying Uniqlo’s “AIRism” leggings myself, I have become a big fan of the brand’s Sport Utility Wear. Uniqlo is known for utilizing innovative technology in their clothing, such as “HEATTECH,” which helps you to retain heat, and this kind of tech is also found in their Sport Utility Wear.
In addition to these warm-lined active pieces, you’ll also find items with UV protection, ultra-stretch fabric, and other functionally-designed performance wear.
Bandier is one of the best athletic wear brands for fashionistas who don’t want to sacrifice style for function and want their activewear to be as eye-catching and stylish as their regular outfits. It’s a one-stop shop for fashion and fitness, with athletic clothing, sneakers, and accessories from the coolest brands in the space.
Shop by workout (including “Rest and Recovery,” i.e. loungewear) or by edits, such as “The Sustainability Shop,” which help you narrow down your picks based on your needs.
While some of the brands Bandier carries are on the pricey side, the store runs some great sales throughout the year you’ll want to be on the lookout for.
With both contemporary and active collections, Varley aims to provide you with a wardrobe for how you move and live.
The brand’s elevated essentials come in a wide array of neutral hues and muted colors, with some fun prints sprinkled throughout the collection.
Splits59 sells activewear designed in Los Angeles with an edge and a retro touch. The brand’s effortlessly sporty styles come in flattering silhouettes and trendy colors; from fleece flared pants to vintage-inspired track jackets, there are so many cool designs to choose from.
Also, check out the website’s “Bundles” section to save money when buying certain pieces in threes.
21. Under Armour
Under Armour needs little introduction, being a brand favored by athletes of all kinds. Providing performance solutions like smooth seams that don’t chafe and strategic vents to rid excess heat, Under Armour builds athletic clothing to support you to the fullest in your activities.
Whether you’re looking for soccer, lacrosse, or even hunting gear, UA has got it. You’ll also be able to find fanwear featuring sporty collegiate clothing perfect for gameday on campus.
22. JoyLab at Target
Whenever I head to Target, I can’t pass by the JoyLab section without wanting (and often buying) multiple items from this stylish, budget-friendly activewear line. Think cropped workout tops, oversized fleece pullovers, and split flare leggings — this well-made brand will keep your athleisure wardrobe looking on-trend, without breaking the bank.
Also, check out Target’s All In Motion line for more affordable activewear options with performance-ready tech like moisture-wicking and 4-way stretch.
There’s a good chance you’ve come across Halara’s viral activity dress on TikTok, but this brand offers much more than that (though those dresses are fantastic for tennis, walks, and even running errands). Explore the website, and you’ll find everything from cargo-style jogger pants to swimwear, golf, pickleball, and barre outfits, all at affordable prices.
Additionally, Halara offers a curve and plus-size selection with sizes 1X – 3X.
Vuori‘s premium performance apparel is inspired by the active Coastal California lifestyle, offering effortless, modern designs in soft, luxurious fabrics.
Breaking the boundaries of traditional activewear, the brand integrates fitness, surf, sport, and art, keeping sustainability in mind — Vuori’s signature “DreamKnit” brushed jersey fabric (found in their joggers, hoodies, etc.) is made from 89% recycled materials and is incredibly soft and comfortable.
25. Pink & Victoria’s Secret
While you may think of Victoria’s Secret and Pink only as destinations for buying undergarments, both brands have fabulous activewear collections — in addition to their high-impact sports bras and no-show underwear, which are musts, as well.
Don’t miss out on the lace-up leggings and seamless workout tights, which have a contrasting design that emphasizes your physique, plus an interior phone pocket at the back waistband. Pink makes adorable loungewear, too.
What do you think of these athletic wear brands?
Which athletic wear brand is your favorite? Did we miss any of your favorites? Leave a comment and let us know!